Product Director

Rapidly-growing Patient Support Services Company




Charlotte, NC


Product Strategy



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Position details

Client / Situation

  • Our client is a patient support services company which provides automated patient access and adherence programs for healthcare providers and pharmaceutical manufacturers, and also offers reimbursement services
  • They engaged us to find a Product Director who will define the product vision and strategy while managing the full life cycle of products in their service line, including setting the roadmap, prioritizing new capabilities, pricing in accordance with revenue and profitability goals, as well as coordinating product implementation

Objectives / Mandate

  • Serve as the Product Leader maintaining critical information about your products, market, competitors, customers, prospects, key industry analysts, and many other constituencies
  • Manage product P&L for service line
  • Develop a product strategy roadmap
  • Monitor industry and regulatory trends to inform product strategy and prioritization
  • Working with external third parties to assess partnerships and licensing opportunities
  • Communicate the product strategy and feature updates to senior leadership, key stakeholders, and team members
  • Coordinate commercialization activities to include marketing, pricing, training and contracting > Serve as the product lead for product innovation and design
  • Monitor health of product portfolio to include adoption, technical and operational performance, quality, revenue, and profitability planful way

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