Marketing Strategy Associate

Well-established Specialty Retailer of Crafts & Fabrics


Consumer Products & Retail


Cleveland, OH





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Position details

Client / Situation

  • Our client is a well-known, privately owned retailer in the United States operating for nearly 75 years, and has both a strong brick and mortar, operating 865 stores in 49 states, as well as an industry-leading e-commerce business
  • They engaged us to find a Marketing Strategy Associate who will work directly with the Director of Marketing and CRM to create a holistic marketing strategy across all marketing departments

Objectives / Mandate

  • Develop and test new pricing and promotion strategies to align with an overall growth strategy
  • Drive margin and revenue growth by optimizing media, channel, marketing campaigns, marketing events, etc.
  • Distill analyses into executive-level reports

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