Director of Client Strategy and Analytics

Cutting Edge Advertising Agency

Industry:

Media & Entertainment

Location:

Santa Monica, CA

Function:

Strategy

Seniority:

Pre-MBA

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Position details

Client / Situation

  • Our client is an advertising agency founded on the principles of machine learning and decision science to maximize the effectiveness of advertising campaigns
  • They engaged us to find a driven, highly analytical Director of Client Strategy and Analytics who will lead client services on several key accounts and support the overall client services operation

Objectives / Mandate

  • Analyze video advertising data and make recommendations to assist in the strategy of the client and how they advertise
  • Discuss marketing/business strategy with clients with a deep understanding of their goals & KPIs
  • Lead coordination with media & product teams to ensure coherence in executing each clients’ individual strategy
  • Oversee all aspects of a client’s campaign, including creative development, media planning & execution, strategic optimization, budget assessments and acquisition analysis
  • Establish a strong business relationship with clients
  • Run client meetings and deliver weekly presentations

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